This weekend, food pop-up Mt. Joy will be open and running in Capitol Hill. Using the space that belongs to Rione XIII on 15th Ave. E., Mt. Joy will be running services from Mar. 17 to 19 with open hours from 11 a.m. to 9 p.m. As stated on their website, they are a “new chicken sandwich joint that’s obsessed with climate action.”
Pat Snavely, co-founder and chief marketing officer, was happy to share some of the intention behind Mt. Joy and why it aims to inspire climate action right from the kitchen.
The mission behind Mt. Joy, Snavely shares, is to help more farmers shift to using climate-smart practices “which aims to build soil fertility and sequester carbon.” In doing so, farmers think about the business in reverse so that environmental impact becomes a primary focus.
The brand connects with local farmers, making sure that ingredients are sourced intention. “We realized that chickens raised on pastures are already contributing to this positive system,” Snavely says, “so the concept for a pasture-raised fried chicken sandwich concept was…hatched.”
Mt Joy’s name serves as a symbol for the brand, bringing in optimistic energy while also showing people that it is fun and easy to join in the fight for climate action. The practice for climate-smart rituals helps to promote the “well-being of every participant in the food system: soil, animals, producers, restaurant workers, and supply chain,” Snavely says, “we will build community at every step along the way, connecting people with their food and each other.” They aim to inspire “a new standard that focuses on the well-being of people, animals, and the planet, not just profit,” while at the same time raising consumer expectations.
On their website, customers can also find their hyper-local ingredients and where each specific product has been sourced, all within a 100 mile radius. The main message behind Mt. Joy showcasing their ingredient information is that “Food Has Power.”
At the pop-up, there are selections for two fried chicken sandwiches–original or spicy. They also offer dark or light meat. Customers can order fries, a kids meal, drinks, and shakes that come in four different flavors.
Although the pop-up will only be open for the weekend, there are plans for a permanent location in Capitol Hill in the near future.
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