When Apple announced the iPhone 16, social media lit up with calls for a boycott. Activists highlighted the device’s connection to conflict minerals sourced from the Democratic Republic of Congo (DRC), where mining often involves the abuse of human rights and exploitation of child labor. The movement seemed promising, driven by the desire to hold Apple and other tech companies accountable, but now that the iPhone 16 has launched, that noise has faded and has been replaced by excitement for the new phone.
Performative activism or genuine concern?
The quick decline of the boycott raises the question: Was it all just another social media trend? The initial outrage felt real, with users sharing infographics, hashtags trending, and pledges of action, but the shift to business-as-usual suggests a familiar cycle of digital activism: Engage online, then disengage when the next big thing arrives.
This isn’t the first time we’ve seen a cause go viral only to lose momentum as soon as a product hits the shelves. Ethical consumption is challenging, especially when it conflicts with the desire for cutting-edge technology. With few alternatives to Apple’s products, consumers often feel trapped between ethical principles and tech needs.
What’s next?
Boycotts alone can’t fix the exploitation behind conflict minerals. Lasting change requires consistent pressure on companies, regulatory reform, and ongoing support for grassroots organizations in the DRC. To truly make a difference, we need to stay engaged beyond the viral moment.
The iPhone 16 boycott may have faded, but the Congo crisis hasn’t. It’s time to transform fleeting outrage into sustained action.
Author
Emmanuelle Djamba is a content creator with a passion for digital media, having worked on diverse creative projects across various platforms. As a student at Seattle Central College, she has joined The Seattle Collegian, where she continues to develop her skills while contributing to the college’s vibrant media community.
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